Domus Tiles

The creative approach focuses on presenting tile designs in a contemporary and visually appealing way, highlighting the relationship between surface patterns, architectural spaces, and interior aesthetics.

Visual direction

The design approach combines clean compositions with a strong focus on visual details. Colors, textures, geometric patterns, and spatial arrangements play an important role in creating visuals that communicate the character of the products while maintaining a refined and cohesive aesthetic.

Each visual is designed to capture attention while allowing the materials and their distinctive qualities to remain at the center of the composition.

Motion design

The animations introduce movement and rhythm into the visual presentation, transforming static product imagery into more dynamic and engaging content.

Through carefully considered transitions, pacing, and composition, motion becomes a way to explore the visual qualities of the tiles and create a more immersive product experience.

Poster design

The posters extend the visual direction into static formats, combining typography, imagery, and composition to create clear and distinctive product-focused visuals.

Each poster is designed to communicate through a balance of visual impact and simplicity, presenting the products in a contemporary style suitable for promotional and digital communication.

The outcome

A collection of graphic and motion design pieces that explore how thoughtful visual communication can enhance product presentation and connect material design with contemporary visual storytelling.